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Which of the following statements describes the central principle of Gestalt theory? • The whole creates a steady flow of direction. • The whole is perceived as complete, even if some info... rmation is missing. • The whole is greater than the sum of its parts. • The whole is greater than each part. 2 What is a common design strategy used to create a magazine cover? • To represent the content in a thematic way • To represent the content in a sequential way • To represent the content in a historical way 3 Which of the following best defines dot? • Dot is a cluster of points that anchors itself to any space. • Dot is a complex made of size and shape that anchors itself to any space. • Dot uses tension to anchor itself to any space. • Dot uses different design elements to show meaning in a given space. 4 The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________. • Gestalt theory • cognitive theory • semiotics • montage theory 5 What does the refinement process do to a design project? • It streamlines the time-frame to completion. • It shapes the project by eliminating non-essential features. • It reduces the cost of the project. 6 Which term is paired correctly with its definition? • Chiaroscuro The subtle use of gradation to create dramatic value • Gradient The ratio of light to dark in an image • Value The level of color saturation in an image 7 Why is it important to understand the principles of design? • They are the building blocks of good design. • It will help you to figure out how many elements are in the design. • You can determine the effectiveness of the design based on the number of elements used. • You can identify the construction of a design so that you can critically evaluate its effectiveness. 8 Select the last stage of the desktop publishing cycle. • Writing the copy with word processing software • Combining words and images with page layout software • Outputting printed pages through a laser printer • Taking digital photographs with a digital camera 9 Which of the following is a unique characteristic of motion graphic design? • It is politically motivated. • It presents data visually. • It creates digital interactivity. • It is time-based. 10 What are the goals of a critique? • To brainstorm and visualize ideas • To create and test a prototype • To survey and conduct a focus group • To evaluate and improve design work 11 Which statement correctly explains kerning? • Kerning is the spacing across a range of words in body copy. • Kerning is the white space between two letters. • Kerning is the version of a typeface that is wider than its regular form. • Kerning is the white space between two lines of type. 12 Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate? • de Stijl focuses on primary colors, while the International Style is not tied to a color scheme. • de Stijl and International Styles both focus on serif type arrangements. • The de Stijl Style and International Style Movements both originated in Switzerland. • International Style is loose and decorative, while de Stijl Style is rigid and grid-based. 13 Which one of the following characteristics is NOT related to shape? • Identifiable boundary • Potential to be curvy • Width and height • Three-dimensional 14 Which scenario is part of the production step in a project to build a mobile app for a dog walking service? • Developers building the app for online access • Gathering feedback from market research • Preparing a prototype of the app for review 15 Which of the following statements is NOT true about this image? • The image shows a wide range of elements. • The image shows a wide range of lightness. • The image shows a wide range of value. • The image shows a wide range of temperatures. 16 The internet advertisement below is known as a __________. • title sequence • CSS tag • web banner • hotspot 17 Which list orders the elements from most prominent to least prominent? • Headline, body copy, caption • Headline, image, subhead • Headline, caption, body copy • Headline, subhead, body copy 18 Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes? • Gestalt theory • Omniphasism • Cognitive theory • Montage theory 19 Mixing dabs of red and black acrylic paint, each straight from the tube, will result in a __________ of red. • complement • tone • tint • shade 20 How is type measured? • With points and picas • With points and inches • With inches and centimeters • With picas and inches 21 The computer graphics and 3D software programs that are used to create characters, spaceships, and worlds for big-screen films use which color process? • Subtractive • Four color • Additive • Pantone 22 Which statement best analyzes unity in this image? • Unity is shown through the different colors as the buildings recede into the distance. • The positioning of the sky, buildings, and water, coupled with the bridge which anchors them together, creates unity. • The ripples in the water, paired with the subtle lines in the clouds, create unity. 23 In a design critique, which approach can the facilitator use to get more information from participants? • Quantitative analysis • Storytelling • A leading question • Collaboration 24 Which of the following statements describes the function of the figure/ground relationship? • It lays the foundation of the composition. • It differentiates form from shape. • It enables the viewer to see perceived depth. • It surrounds positive elements. 25 Which of the following statements about asymmetrical balance is true? • Asymmetrical balance provides an even distribution of weight. • Asymmetrical balance relates to objects on a central axis. • Asymmetrical balance can have tension between the elements. • Asymmetrical balance depends on identical elements in a design. 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