Marketing > eBook-PDF > [eBook] [PDF] MKTG (Principles of Marketing) 4th Edition By Canadian Edition By Lamb Hair, Mcdaniel (All)

[eBook] [PDF] MKTG (Principles of Marketing) 4th Edition By Canadian Edition By Lamb Hair, Mcdaniel Boivin, Gaudet Shearer

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Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most important... ly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can [Show More]

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