SOPHIA PATHWAY Visual Communication - Unit 3 Milestone 3 Questions/Answers With Rationale

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1 Which of the following is NOT related to web design? • Callout • CSS • HTML • Mouse-over CONCEPT Web Design 2 Which of the following describes a well-run critique? • ... Interactive and collaborative • Uneasy and contentious • Competitive and showy • Individualized and introspective RATIONALE A well-run critique can be described as interactive and collaborative when a variety of participants actively provide feedback. CONCEPT The Critique 3 Information that is manipulated to make it appear more positive, or to persuade consumers to accept a point of view, is known as __________. • homage • spin • editing • narrative CONCEPT Public Relations 4 A visual design that sends symbolic messages and promotes cultural stereotypes is a form of __________. • corporate branding • spin • propaganda • crisis management CONCEPT Propaganda 5 Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service? • The copy editor submitting changes to the headlines for final approval • The client approving the creative brief and giving the project a green light • A print facility inserting the ad in the layout for their next issue run RATIONALE A print facility inserting the ad in the layout for their next issue run is part of the production process. When an ad is ready for production, it is made available for public distribution. CONCEPT Production 6 Choose the answer that is one of the key goals for the planning step in the design process. • Refinement • Prototype • Scope • Production CONCEPT Plan 7 The interpretation phase of a design critique should NOT include __________. • judgments • impressions about meaning • personal perspectives • first reactions CONCEPT Interpreting the Work 8 In a design critique, which approach can the facilitator use to get more information from participants? • Quantitative analysis • Collaboration • A leading question • Storytelling CONCEPT Critically Analyzing the Work 9 Which brainstorming activity involves connecting related ideas? • Thumbnail drawing • Visualization • Sticky notes • Mind mapping RATIONALE Mind mapping is a way to brainstorm in which participants connect ideas that are related to one another. With mind mapping, you can construct a web (or tree) of associated ideas using any brainstorming method (e.g., thumbnail drawings, sticky notes, etc.). CONCEPT Ideation & Visual Thinking 10 Which type of corporate branding material is displayed in this image? • A logo suite • A letterhead suite • A Corporate Identity Manual RATIONALE The image displays a letterhead suite: correspondence materials that have been designed to identify and promote a company brand according to established guidelines. CONCEPT Corporate Branding 11 Which of the following is related to the term "specs?" • The process in which work is scrutinized and analyzed • An expression that justifies the action • The approach in which more information is acquired from the designer or artist • The visual design requirements CONCEPT Describing the Work 12 Which of the following is a unique characteristic of motion graphic design? • It is politically motivated. • It is time-based. • It presents data visually. • It creates digital interactivity. CONCEPT Motion Graphics 13 What does the refinement process do to a design project? • It streamlines the time-frame to completion. • It reduces the cost of the project. • It shapes the project by eliminating non-essential features. RATIONALE The refinement process shapes the project by eliminating all that is not essential to, or does not enhance, its desired function. CONCEPT Refinement 14 According to creative design concepts, which one of the following is NOT a source of inspiration? • Remix • Chance operation • Nature exploration • Spin CONCEPT Sources of Inspiration 15 Which of the following is NOT a reason why e-publishing is replacing print publication in some situations? • Cost effectiveness • Use of sound • Wide distribution • Ease of use CONCEPT Publication Design 16 Select a strategy that helps to relieve the pressure associated with a design project. • View the project as a complex whole. • Break the project into multiple steps. • Try to save money. • Never set a deadline. CONCEPT Creative Design Process 17 Which designer pioneered the field of information graphics? • Edward Tufte • Saul Bass • Shepard Fairy CONCEPT Infographics 18 Which item is an example of data collected from market research? • Your project budget • Technical client specs • Your project timeline • Insights into potential customers RATIONALE Market research provides insights into the potential customers of a business or brand. CONCEPT Research 19 Which of the following terms is NOT related to the development of advertising? • Spin • Target audience • Demographic • Unique selling proposition CONCEPT Advertising 20 Which of the following is one of the roles of the facilitator in a critique? • Present each design work • Correct mistakes in the work • Summarize the findings of the group • Make an actionable list RATIONALE The role of the facilitator in a critique is to summarize the findings of the group based on discussion, or as identified by participants. CONCEPT Strategizing to Improve the Work 21 Which item describes an advantage of using storytelling to present a product or service to a consumer? • Storytelling presents quantitative information. • Storytelling reviews the design brief. • Storytelling engages the consumer by making an emotional appeal. • Storytelling explains by means of a visual audit. CONCEPT Storytelling © 2020 SOPHIA Learning, LLC. SOPHIA is a registered trademark of SOPHIA Learning, LLC. Which of the following is NOT related to web design? • HTML • CSS • Mouse-over • Callout CONCEPT Web Design 2 What should each participant do before a critique begins? • Examine the work closely • Pre-critique the work • Vote for the best work RATIONALE Before beginning a critique, participants should examine the work closely and determine its objective qualities and characteristics. CONCEPT Describing the Work 3 The interpretation phase of a design critique should NOT include __________. • personal perspectives • judgments • first reactions • impressions about meaning CONCEPT Interpreting the Work 4 Which of the following is one of the roles of the facilitator in a critique? • Summarize the findings of the group • Present each design work • Correct mistakes in the work • Make an actionable list RATIONALE The role of the facilitator in a critique is to summarize the findings of the group based on discussion, or as identified by participants. CONCEPT Strategizing to Improve the Work 5 Which one of the following terms is specifically related to motion graphics? • Homage • Spin • Timing • Remix CONCEPT Motion Graphics 6 Prototypes are generally created for what purpose? • Observation and testing • Marketing and public relations • Distribution and sales RATIONALE Prototypes are created for observation and testing, and do not always reflect the final appearance or functionality of a design. A design can be refined to its necessary attributes by observing and testing a prototype. CONCEPT 8 What makes an advertising campaign an "integrated campaign?" • When the campaign uses a variety of media that convey a consistent experience • When the campaign is politically motivated and based on subjective statements • When the campaign provokes a strong social media reaction that "goes viral" • When the campaign persuades the public to accept a viewpoint RATIONALE An advertising campaign is an "integrated campaign" when it uses a variety of media that convey a consistent experience. CONCEPT Public Relations 9 What is one reason why propaganda is influential? • It takes perspectives from all sides into account. • It often presents only one side of an issue. • It uses a poster format. • It is created by the most talented designers. RATIONALE Propaganda is influential because it often presents only one side of an issue. It does this to influence viewers' attitudes regarding a particular cause or position. CONCEPT Propaganda 10 A critique is also known as a __________. • crit • tique • eval • roundtable CONCEPT The Critique 11 Which of the following is NOT one of the steps in the story development process? • Producing the script • Storyboarding the script • Creating the prototype • Writing the script CONCEPT Storytelling 12 Which scenario is part of the production step in a project to build a mobile app for a dog walking service? • Preparing a prototype of the app for review • Developers building the app for online access • Gathering feedback from market research RATIONALE Developers building the app for online access is part of the production process. Upon completion of the mobile app, the project is made available to users online. CONCEPT Production 13 What type of graphic is a map? • Thematic • Data • Referent RATIONALE A map is a thematic graphic because it presents data that is labeled by color, shape, form, line or dots. CONCEPT Infographics 14 Which item is an example of data collected from market research? • Your project timeline • Insights into potential customers • Your project budget • Technical client specs RATIONALE Market research provides insights into the potential customers of a business or brand. CONCEPT Research 15 At what stage of the critique would you assess the effectiveness of the planned message? • Interpretation • Critical analysis • Strategy • Description RATIONALE The effectiveness of a planned message should be determined during the critical analysis portion of the critique. CONCEPT Critically Analyzing the Work 17 What is a common design strategy used to create a magazine cover? • To represent the content in a sequential way • To represent the content in a thematic way • To represent the content in a historical way RATIONALE Thematic design is used when creating a cover to incorporate the theme or subject of a publication. CONCEPT Publication Design 18 Which of the following terms is related to the development of advertising? • Demographic • All of the answer choices are correct. • Unique selling proposition • Target audience CONCEPT Advertising 19 Which aspect of corporate branding is represented in this image? • Logo • Corporate identity • Corporate Identity Manual • Letterhead suite Select a strategy that helps to relieve the pressure associated with a design project. • Break the project into multiple steps. • Try to save money. • View the project as a complex whole. • Never set a deadline. [Show More]

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