NETW 583 - NETW 583 Strategic Management of Technology-Final Exams MCQs.

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NETW 583 - NETW 583 Strategic Management of Technology-Final Exams MCQs.(TCO A) The relationship between speed of innovation and product obsolescence is direct (as innovation speed increases, products... become obsolete more quickly). inverse (as innovation speed increases, products become obsolete more slowly). indirect (there is an effect, but it cannot be directly determined). nonexistent (there is no relationship at all). (TCO A) While rapid innovation often benefits society, it often makessuccessfor companies more complicated asthey strive to keep up with the latest innovations. profitable as long asthey do not innovate themselves, but rather use innovations of others to their advantage. easiersince innovation always makesthingssimpler. lesslikely because customers will not be willing to pay as much for goods and services. (TCO B) In the 1970s, Church & Dwight developed Arm & Hammer Baking Soda Deodorants. Within 6 months, the product was very successful and another company released Arm & Hamer Deodorant to try to capture some of the market created by Church & Dwight. Can Church & Dwight prevent the maker of Arm & Hamer from selling their product? Probably, because the other company's brand name is very similar to the trademark of Church & Dwight. No, the other company's brand is different enough to withstand any challenge. No, you cannot protect a brand name legally, only the product itself. It isimpossible to say using the information provided. (TCO B) The scientists at Gerusa are former award-winning Sovietscientists who have all focused their attention on a cancer treatment. Working together, they have come up with remarkable solutions. The knowledge base they have is explicit. is easily imitable. is socially complex. has a low degree of appro [Show More]

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