McDonalds Marketing Strategy

Document Content and Description Below

You must specifically identify and reference characteristics from each of the four P’s as offered by the (1) eligible company and (2) one competitor The goal is to convince me that the company and ... the competitor’s marketing mix supports the target audience you’ve selected You must reference THREE specific promotional tactics used by the eligible company and THREE promotional tactics used by the competition to attract the target audience The goal is to show and compare what specific promotional tactics are used by the eligible company to differentiate itself from the competition and vice versa  You must clearly identify the eligible company’s value proposition and compare that to the competitor’s value proposition The goal is to show that you understand the pain points for the TA and how the different value propositions are used to address those for both the eligible company and for the competitor You must identify the key positioning and messaging used by the company and by the competitors, that supports the value proposition The goal is to show how the company uses messaging and positioning to support a differentiated value proposition relative to the competition [Show More]

Last updated: 1 year ago

Preview 1 out of 13 pages