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Marketing> Presentation > Global Marketing: Global Edition Pricing Decisions Chapter 11. The presentation (All)
Pricing Decisions Chapter 11Learning Objectives • Review basic pricing concepts that underlie a successful global marketing pricing strategy. • Identify the different pricing strategies and object...
By Kirsch
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Marketing> Presentation > Global Marketing: Global Edition Brand and Product Decisions in Global Marketing Chapter 10. The Presentation (All)
Global Marketing WARREN J. KEEGAN/MARK C. GREEN Ninth Edition, Global Edition Brand and Product Decisions in Global Marketing Chapter 10Learning Objectives 1. Review the basic product concepts th...
By Kirsch
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Marketing> Presentation > Global Marketing: Global Market-Entry Strategies: Licensing, Investment and Strategic Alliances Chapter 9. The Presentation (All)
Global Marketing WARREN J. KEEGAN/MARK C. GREEN Ninth Edition, Global Edition Global Market-Entry Strategies: Licensing, Investment and Strategic Alliances Chapter 9Learning Objectives 1. Explain...
By Kirsch
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Marketing> Presentation > Global Marketing: Importing, Exporting, and Sourcing. The Presentation (All)
Learning Objectives 1. Compare and contrast export selling and export marketing. 2. Identify the stages a company goes through, and the problems it encounters, as it gains experience as an exporter...
By Kirsch
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Marketing> Presentation > Global Marketing: Segmentation, Targeting, and Positioning. The Presentation (All)
1. Identify the variables that global marketers can use to segment global markets and give an example of each. 2. Explain the criteria that global marketers use to choose specific markets to target...
By Kirsch
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